- "Against all the rules of contest creation, there is STILL MORE! Because even if you don’t win ANY of the prizes listed above, Gabe Newell might take a liking to your poster and AWARD SOME POINTS to the side of your choice in the Soldier/Demo War. Is this fair? No! Does Gabe care? Not even slightly!"
- ―Propaganda Contest submit page
The Propaganda Contest was a community event run by Valve in conjunction with the WAR! Update. It encouraged users to create propaganda posters for their side of choice (BLU Soldier or RED Demoman). The posters were then submitted to Valve to be judged through the Propaganda Contest website.
The first prize was announced to be a one-of-a-kind hat, which was named based on the name the user wrote in when submitting their entry to the contest. The three leading prizes were later revealed to be J.Axer's Dapper Topper, Amber's Rad As All Hell Hat, and the Uncle Sam.